A model for sustainable change.
We are a global business of people and brands with a clear purpose: caring for the environment. When it comes to how we conduct our business and devleop our products, we think long-term. We ask ourselves: How will our actions today impact tomorrow's world? We strive to protect and sustain our environment every step of the way, from development and production to customer use and disposal.
On the road, tires eventually wear down or sustain irreparable damage. But, in the environment, tires can last forever. They are nonbiodegradable, unable to be compacted like plastic or metal, and maintain their shape. Beacuase of their sheer size and impenetrable rubber compound, tires are among the most problematic sources of waste we face today.
Each year we reclaim over 9 million tires from landfills to make environmentally sound solutions that surface everywhere in our daily life—public buildings, mutli-family dwellings, tractor trailers, fitness centers, college and university campuses, international sporting events, and in many industrial applications. Our products are comprised of either shredded and cleaned SBR tire rubber (100% post-consumer waste) or a combination of SBR tire rubber and vibrant EPDM color granules (post-industrial waste). The recycled content in our products ranges from 75% to 100%. The entire manufacturing process is environmentally responsible using minimal water, avoiding heat, and recycling waste.
What does sustainability mean to our owners?
Christian Pöppel
"Sustainability is not just a goal for us; it is an integral part of our corporate strategy. For over 70 years, as a family business, we have embraced the circular economy. At REGUPOL, we take responsibility – towards our customers, society, and the environment. We rely on innovation to create resource-efficient solutions that are not only economically viable but also environmentally sensible."
Sebastian Pöppel
"Through innovative recycling processes, we give high-quality recyclates a new life, creating the foundation for our versatile products, ranging from load securing to sports, building protection, and acoustic solutions. This approach is not only about quality and performance but also about responsibility. Every day, we move closer to our goal of becoming the 'leader in quality and service' in our markets. For us, our products contribute to a more sustainable future that benefits the environment, economy, and people alike. That’s why our sustainability motto is 'Let’s change.' Because we have no time to lose to keep this world worth living in for our children.”
Christian Lückel
"In manufacturing our products from recycled raw materials, we focus on sustainable circular economy practices and forward-looking innovation. Our nearly waste-free production process minimizes resource consumption while maximizing the use of recyclates. This approach is impressively confirmed by renowned certifications such as Cradle to Cradle Certified® Bronze and Environmental Product Declarations (EPDs) – a testament to our commitment to both the environment and quality."